Narrative

Did you wake up with a foreboding sense of deja vu? Like you've written the exact same narrative over and over again? There are not too many occasions when I can relate to Bill Murray waking up and reliving the same day, except when I find myself reworking the same narrative for another application. You know the feeling – when you have tried and true narrative pieces that perfectly depict the history, need, and program design that makes you feel like you are stuck on repeat? So, what can you do when the programs aren’t changing, but you need to breathe some life into the writing? Here are some tips to refresh your writing and wake up feeling rejuvenated for a busy grant season!

Looking to re-submit a proposal that didn’t get funded last year? Applying for a new funding opportunity? Or re-applying for a highly competitive grant? If this sounds like you, listen up! Grant proposals are denied for so many different reasons and sometimes, unbeknownst to us. In the best cases, you get reviewer feedback, but more likely you are left wondering where your proposal went wrong and what could be done differently to set it apart from the flood of other applicants. Fear not – here are some tried and true, back-to-the-basics ways to improve your proposal and elevate it from the competition.  

I have worked in grants development for 26 years (boy, time flies when you are having fun!). Earlier this month, I had the opportunity to attend my very first Grant Professionals Association (GPA) annual conference. Many would ask, “Really, you are just now attending the GPA conference after so many years in this business?” I am grateful to have joined the team at Assel Grant Services (AGS), where professional development and GPA involvement are high priorities. I started with AGS in late August, and one of my first assignments was to register for the GPA annual conference. There was no question about whether or not I would attend - it was a given that I would. And I am so glad I got this opportunity. It turns out, as I learned from the conference, you CAN teach a “seasoned” grant writer new tricks – tricks that will not only improve their work, but will shift their thinking, make them a better grant writer, and because of some of the topics that were presented, will just make them a better person overall.

One of the most important resources in nonprofit organizations is the staff. They form relationships with the people they serve. They build relationships in the community to find the resources clients need. Without them, the nonprofit programs and services which affect millions of lives would fall silent. While we are advocates of writing grants which describe how the target population is involved in the program, this does not mean that organizations should stop describing the strengths of their staff. Here are four ways to highlight the quality and importance of your staff in your next grant:

As grant professionals, we all know that using strong, relevant data from reliable sources to support our case for funding is essential to a quality, competitive application. Although this is true across all types of applications, it is especially relevant when applying for federal grants. While stories bring our programs to life for a reviewer, used artfully data provides the foundation that makes it possible to build a captivating (and winning) case for support. I’m going to provide you with some resources you can use to make finding - and citing - that crucial piece of data easier next time you need it.

I am the type of person whose brain is constantly thinking, even in my sleep. The harder the problem, the more likely I am to have several nights of sleep interrupted by fragments of thought my brain is trying to work through. Two weeks ago, this was my situation. I was preparing to submit a grant to a funder on the cutting edge of the equity discussion. As a significant funder with a large corpus, the Health Forward Foundation is leading by example and investing in organizations that otherwise might be overlooked by other foundations. My client serves a population not in Kansas City, Missouri proper, but one whose challenges mirrored those living in the middle of the city: high unemployment, low-paying jobs for those who are employed, high mobility for families struggling to pay their rent, and families in and out of homelessness when ends did not always meet. Families struggle with the trauma common to multi-generational poverty. Children struggle with adverse childhood experiences. But there are no mental health resources located in the community, and this is what my grant was trying to address. The grant had been drafted for over a week when the demonstrations against systemic racism began. As I watched, listened, read, and thought, this grant proposal started to bother me. Had I truly reflected the need of the population and the context of the situation? How had I described the population who would receive these services – as those in need or those with a need? Were we truly putting forth the best portrayal of the client organizations we serve? Were we showing the strengths of the clients they serve? Were we doing anything to push back against systemic racism?

Grant proposals consist of a variety of components depending on each grant’s requirements. Most require some form of a budget, whether that is a simple project budget or a complex organizational budget, or both. Some will also include a budget narrative or justification and any number of other attachments. But in any grant proposal, the narrative is where you will likely spend most of your time. Fortunately, the proposal’s narrative is the fun part! This is where you get to put your storytelling skills to work. So how do you get started? Much like an author would begin a novel, start with an outline.

Like many of you, school closures due to the COVID-19 pandemic have placed me in the - let’s be honest - not entirely welcome position of balancing a full-time career with my new role of homeschool teacher. I naively and, looking back on it, pompously believed that this would be a piece of cake. I have teenagers, not small children who demand constant attention. They are good students. How hard can it be? Hard. Harder than I thought possible.

You are knee deep in a large government grant proposal and… The executive director calls you on the way to another meeting and quickly ambles off a new strategy the agency will be embarking on that must be included in the proposal. The finance person sends you an email with three new expenses to include in the budget. As you are leaving a meeting with the evaluation team, you are told about a new assessment tool the agency will be implementing…

Many funders see far more applications each funding cycle than their dollars can feasibly reach, forcing them to give careful consideration to how they wish to accomplish their respective missions. Even if your organization is doing amazing, life-changing things for the population it serves, if you fail to articulate those amazing things in a way that convinces the holder of funds to invest in you, you could be missing out on funding.