What about January makes us habitually declare resolutions that will result in a new and improved version of ourselves? It could be that following a season of holiday parties and socks filled with candy, we need a hard reset. Or the accountability en-mass as like-minded individuals dredge out of their homes to the gym. Research shows
goal-setters have a higher success rate when starting the commitment to pursue a goal after a temporal landmark (e.g., a new week, month, birthday, or holiday); this is called the “fresh start effect.” This phenomenon of New Year’s resolutions is more common in the United States. A poll
conducted for the last three years reports that 44% of U.S. participants set a new goal, while only 12-18% of Swedish residents make a resolution.