Ashley Dooley, GPC

12 May Should you avoid the elephant in the room…or address it? By Ashley Dooley

Fundraising is not always easy. Some causes more easily tug on donors’ or funders’ heartstrings more than others. I am sure you can picture the TV commercial with sad music and malnourished children urging you to donate just $2 per month to help feed them. As a mother, I feel physical empathy for mothers of infants who do not have enough formula, diapers, and clothes to care for their children. Causes like this produce a warm, fuzzy vibe that you just cannot say no to. Not all organizations naturally evoke such strong emotions. In some cases, the emotions may be negative and that can make fundraising tricky. What if your cause (or organization) is the big elephant in the room blocking funders from seeing the impact you can/do have? Perhaps you are part of a national organization involved in a scandal, a school district that has recently failed accreditation, or a local nonprofit perceived to serve only wealthy people. Each of these situations can make it challenging to raise the money needed, because donors and funders may be blinded by the media or personal bias. How do you overcome that hurdle?