13 Jan A Case for Case Statement Refresh by Kellie Brungard, GPC
Posted at 19:16h
in Case Statements, Competency Eight, Competency Nine, Competency Three, Kellie Brunguard, Strategy, Writing
Case statements are a vital component of a nonprofit fundraising strategy. They are living documents that describe the essential elements of an organization or specific program. These comprehensive descriptions cover topics most funders request – organization history, goals and outcomes, sustainability plan, organizational structure, etc. The purpose is not to create a generic grant to send out to every funder you know but to serve as a starting point for tailoring information to a specific request. A case statement helps information remain consistent among multiple proposals and establishes a master document for updating annual information, statistics, and outcomes. These documents can also be tailored for individual donor prospects, bring a new partner up to speed, or inform new staff on the organization. Creating a comprehensive case statement requires an investment of time. The good news is that annual maintenance is much easier once it is complete.
Here are some helpful tips to keep your case statement fresh in the coming year: