You are knee deep in a large government grant proposal and… The executive director calls you on the way to another meeting and quickly ambles off a new strategy the agency will be embarking on that must be included in the proposal. The finance person sends you an email with three new expenses to include in the budget. As you are leaving a meeting with the evaluation team, you are told about a new assessment tool the agency will be implementing…

Many funders see far more applications each funding cycle than their dollars can feasibly reach, forcing them to give careful consideration to how they wish to accomplish their respective missions. Even if your organization is doing amazing, life-changing things for the population it serves, if you fail to articulate those amazing things in a way that convinces the holder of funds to invest in you, you could be missing out on funding.