Grants 101: Describing the Need



Grants 101: Describing the Need
Session 4 of the Grants 101 Series

In every grant proposal, the writer must convey the importance and urgency of their target population’s needs, problems, and challenges with data and heart.

In this webinar, presenter Julie Assel, GPC, and Jennifer Murphy, GPC, start at the surface and then take a deep dive into effective strategies for conveying problems and needs in grant proposals. They will talk about data sources; proposal-writing tones and formats for presenting data; appropriate uses of visuals to highlight data; the challenges of presenting data in online applications; and community needs assessments. They will also talk about how to appeal to the heart of the grant review without providing a long, detailed, client story and the importance of the connection between the need section and the program and evaluation sections of your proposal.

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What You’ll Learn:

  • Why it is important to include data in your grant proposals
  • Specific places to go for data connected to topics, including poverty, hunger, homelessness, health, and more.
  • How to put convey your data into your online applications, considering unique challenges of online formats
  • The Dos and Don’ts of writing your needs statements

GPC Competencies:

Competency 2: Knowledge of organizational development as it pertains to grant seeking
Skill 2.5. Identify methods of accessing and/or conducting mission-focused planning and needs assessments with applicant organizations

Competency 3: Knowledge of strategies for effective program and project design and development
Skill 3.5. Identify appropriate definitions of and interrelationships among elements of project design
Skill 3.6. Identify design and development decisions used to create the program/project that are data-based

Competency 4: Knowledge of how to craft, construct, and submit an effective grant application
Skill 4.4. Identify and cite accurate and appropriate data sources to support proposal narratives
Skill 4.5. Identify appropriate, sequential, consistent, and logical presentations of grant-narrative elements and ideas among or within proposal components
Skill 4.6. Identify proposal-writing approaches, styles, tones, and formats appropriate for proposing organizations and various audiences.
Skill 4.7. Identify appropriate and accurate uses of visuals to highlight information

Competency 9: Ability to write a convincing case for funding
Skill 9.1. Make a persuasive argument
Skill 9.2. Organize ideas appropriately
Skill 9.3. Convey ideas clearly

The trainers for these sessions are all credentialed grant professionals (GPCs) through the Grant Professional Certification Institute and Approved Trainers with the Grant Professionals Association.


This training aligns with the Grant Professional Certification Institute’s Competencies and Skills and is approved for 1.0 Continuing Education Unit (CEU). Full participation in this training is also applicable for 1.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Length: 60 minutes

Price: $25

Grants 101 Training Series

Grants are about so much more than just grant writing. This series of grant trainings will guide you through 1) researching opportunities, 2) building relationships with funders, 3) designing high-quality programs, 4) organizational readiness, 5) writing grant proposals, and 6) managing grants. In addition, to guide your continued learning, we have training to help you decide where you want to grow next based on the career path options available to you.

These sessions are designed to give basic knowledge to a nonprofit professional who is just starting to learn about grants or who has had no formal training in grants. This program breaks the concepts down into manageable pieces that can be learned over time.

If you would like to arrange a custom scheduled training for your organization, please email us to speak to one of our Training staff. If you would like information about all our upcoming trainings, please subscribe to our monthly Training Newsletter!

Register for the complete Grants 101 Series:

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